Sony reportedly has no advertising and marketing plans for Marathon amid controversies, making the sport’s future unsure.
Reportedly, Sony has halted Marathon‘s advertising and marketing campaigns amid current controversies. Since its early days, Bungie’s extraction FPS has struggled with growth points and hit a number of roadblocks. Marathon‘s playtest additionally failed to fulfill fan expectations, with some playtesters even calling for a delay, saying the sport doesn’t really feel prepared for its September launch.
Bungie just lately confronted a large backlash after information broke that Marathon had used stolen art work from an impartial artist. The developer confirmed the accusations have been true however shifted the blame to a former artist. Whereas Bungie pledged to make issues proper, followers have been understandably dissatisfied. This wasn’t the primary time the studio had been caught plagiarizing. Up to now, Bungie confronted comparable criticism when a Future 2 cutscene turned out to be utilizing fan-made artwork with out permission.
A brand new rumor suggests much more potential bother forward of Marathon‘s deliberate September launch. As noticed by Midnight_M_ on Reddit, Colin Moriarty, a well known podcaster, just lately mentioned Bungie’s scenario, claiming that Sony has no advertising and marketing plans for the developer’s extraction FPS. He mentioned this info got here from a advertising and marketing insider who is for certain Marathon gained’t be promoted anytime quickly. Nevertheless, Moriarty added that it’s unclear whether or not this was at all times the plan or if Sony is now contemplating a delay for the long-awaited recreation.
Marathon’s Future Appears Unsure
Earlier in Could, different rumors prompt that Marathon is underneath stress to fulfill excessive gross sales expectations. Reportedly, the sport must rank among the many high 5 best-selling titles of the yr simply to be worthwhile. However with the wave of destructive information surrounding it, these targets may be out of attain. Some followers are even calling for a boycott, arguing that Bungie by no means appears to study from its previous errors.
Many consider that Bungie is being introduced down by points with its administration staff, pointing to reviews of a poisonous work setting as proof. For these unfamiliar, a former Future 2 developer just lately referred to as out Bungie for fostering toxicity and even accused the corporate’s management of being pushed by greed. Reviews additionally recommend that worker morale at Bungie is at an all-time low amid the current controversies.
Thus far, there’s been no official phrase on Marathon‘s delay. Nevertheless, if the current rumors are true, the sport might disappear from the highlight for some time. Even when the reviews about canceled advertising and marketing transform false, the sport seemingly wants extra time to take away the stolen artwork and repair the gameplay points uncovered throughout current playtests.
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By Mohsen Baqery 25 Could 2025
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