Roblox gamers have seen the long-lasting gray, white, and black brand on the platform for a very long time. On August 26, 2022, through a blogpost, Roblox shared its “refreshed” icon to replicate its imaginative and prescient. They defined, “The Roblox brand presently has distinctiveness with its tilt, which represents constructing, development, and movement. In refining it, we wished to retain the fairness of the lean whereas additionally reflecting the evolution of our platform.” So, why is the Roblox brand blue now?
Roblox New Blue vs Outdated Gray Emblem
Whereas there isn’t a weblog put up explaining the change but, the 2025 shift to a blue accent, significantly the vivid blue (#1446FF) used for the play button, app icon background, and key UI components, seems to be pushed by a number of components, together with consistency, usability, and model notion.
Utilizing a single coloration makes styling your product easier, cuts down on additional design work, and retains each interface (from desktop to cellular) feeling rather more cohesive.
Vivid blue additionally affords larger distinction in opposition to each mild and darkish backgrounds in comparison with the earlier hues. Sturdy distinction is crucial for readability and likewise helps Roblox meet accessibility greatest practices.
There extra! Blue is among the many hottest colours in tech and company branding as a result of it evokes belief, reliability, and professionalism. By selecting a daring shade of blue, Roblox could wish to stand alongside different digital platforms (resembling Discord and Fb) and talk maturity because it expands past its gaming roots into broader metaverse experiences.
Remnants of the outdated gray brand with its central O minimize out and with muted metallic tones nonetheless seem in numerous banners and sections of the web site as of now.
Many gamers on Reddit are lacking the earlier silver look, calling it “black and silver wins” or “I most well-liked the outdated gray,” whereas others respect the vibrancy of the brand new brand, noting that blue “simply pops extra within the taskbar.” There’s additionally a dialogue on why they selected blue as a substitute of pink.
So, to conclude, Roblox’s change from a gray/silver icon to a vivid blue new brand represents a visible refresh and modern vibe, whereas taking a step towards its evolution to its subsequent period.
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